Farming Is a Feedback Loop
Over the course of a typical year, each farm manager or operator must remain constantly aware of what is happening within their fields. Weather, insects, weeds, disease and other natural (or man made) variables have a direct impact on developing and executing both the current and future years operation planning. The process of observing and gathering information is an ongoing cycle with very real and very significant impacts to the success or failure of the operation, depending on how each farm manager or operator utilizes that information to make proper decisions. Therefore, the timing and quality of the information gathered is incredibly important; sometimes overwhelming each farmer with a long list of factors that can pull in different directions. The results of the current year, in terms of cost inputs, revenues, crop and market performance provide a type of feedback loop where this year's results impact next years decisions.
Since we are farmers ourselves, we understand the variables and complexities within the farming industry. We also recognize that the development and evolution of precision ag and risk management services have drastically improved the efficiency and productivity of the average U.S. farm. Precision Ag can essentially be defined as the current and next step within the agricultural industry and is absolutely necessary towards ensuring the viability of both our farming operations and our environment. The benefit of today's precision ag, is that the feedback loop (as described above) can now be shortened to a matter of weeks or days, instead of years or months. You can now see what is taking place in your fields and crops in real time, rather than waiting for the result at the end of the year. With a much quicker feedback cycle time, you are now able to make on the spot proactive decisions to increase yield, decrease input costs, and prevent most problems from significantly negatively impacting your operation. This means, you (the grower), are constantly kept aware and empowered to make the best decisions for your operation.
With all of this information available to you, it can be a bit overwhelming or confusing; which is why it is our mission to partner with you, to help clarify and empower you to make the best farming decisions possible.